Yes, wool in Active Sportwear!

Contrary to common belief, wool is an extrememly technical fibre and is far from being a fibre used merely for knitting big bulky scratchy cardigans.  In its finest form it is extremely soft and comfortable on the skin and a performance fibre at that.  Wool's natural characteristics allow it to create the perfect environment around your body while practising sport.  Here's why:

• Wool's natural wicking characteristic ensures that moisture/ sweat is transported away from the body to the outer surface of the fabric leaving the body dry and comfortable during sport
• Vapour management – making the wearer feel cooler quicker and greatly reducing the tendency of vapour to condense into liquid sweat.
• Keeps you cooler when exercising.
• Wool ensures permanent and natural non-odour.
• With wool's natural ability to absorb moisture, garments used during sports activity feel dry and less clammy allowing for maximum performance through comfort
• Natural elasticity.
• Natural UV protection.
• A natural micro-climate system that can reduce 'post exercise chill' which allows sport and 'activewear' garments to breath naturally.

AWI has developed its own brand promoting through the fantastic sporting characteristics wool brings with it:

SPORTWOOL™ (www.wool.com/sport.php).

Source: www.wool.com (Australian Wool Innovation)